What’s the hook?

One of the most prominent pieces of feedback I've received about my TV pilot is this: what happens in the series? And how do we know? Why will we tune in next week? Those are very good questions. And I know what happens in my series, but how do I show this in the pilot? So, I turn to some of my favourite TV shows, past and present, and watch their pilots or think about their premises to get a sense of why I kept watching them. I've discovered two things: One - I really love police procedurals right now, and; Two: I'm sold on engaging characters and a cool premise. Assuming that not everyone is as easily pleased as I am, what is the hook? One of my favourite TV shows is a little-known first season cancellation called Jake 2.0. It's about a geeky tech support worker, Jake, who becomes infected with nanites at the NSA and then becomes a spy. It was fun and sweet...
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