Apes Rising – action trailer vs character trailer

'Rise of the Planet of the Apes' not only has a ridiculously long name, but also has Trailer Issues. When I went to see X-Men: First Class (excellent film - great characterisation, spirit of the comics if not the letter of the canon), I saw this trailer: And I thought 'meh'. Don't get me wrong, I like a good action movie. I like a good explosion and an ape hanging from a helicopter is pretty cool. But why do I care about this movie? The main guy is a jerk scientist and everyone knows how it ends! Tonight, I went to see Captain America (good movie - fair characterisation, big explosions, bit too much to cram into one film) and I saw this trailer: And it drew me in. This is a real story about one man and his chimp, a story about a relationship that is humanising to both characters. I care about the science guy and I care about the chimp. It now...
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