Retitling: A Book by Any Other Name Would Sell as Sweet?

Further to my post last week about the acquisition of my novel by Carina Press, I thought I'd shed some light on one aspect of my journey to publication: retitling. The working title for my novel was Ctrl+Alt+Del. I'll admit that I was pretty happy with it - I felt it captured the elements of hacking, stalking and murder pretty aptly. However, Carina rightly pointed out that search engine results would commonly bring up the keyboard shortcut in preference to the novel. Therefore I was asked to go through a retitling process. It started with a Title Worksheet. This involved teasing out information about the book that could feed into a new title: genre, themes, conflicts, etc. The next stage was coming up with a new list of possible titles. I was surprised how difficult I found this, as I've always found picking a title one of the easiest parts of writing. Of course, this may because I'm naff at it... For inspiration, I decided...
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